IMC: SS22 Home Textile
Creative Direction, Brand Strategy, Content Planning
IMC: SS22 Home Textile
La Jolie Muse
Creative Direction, Brand Strategy, Content Planning (Product Page)
La Jolie Muse launches Home Textile as it's newest addition to their home decor family. As a upcoming brand, the mission for this launch was simple – inviting La Jolie Muse into bed. Using colors seen along the French coast, La Jolie Muse is taking everyone on a sensual journey to the French Rivera. Focusing on high quality sleep, this collection features french linen and 100% natural cotton. Come along the journey with us and experience je-ne-sais-quoi in your sleep.
A Product Page that Sells
When designing the product page, we first organized the product's usp; high quality material, different styling variations, breathable materials, and lastly beautiful packaging. These are all factors that would ultimately influence the customer to purchase.
