Hi, I'm Gigi Lin.
An energetic personality with detailed knowledge of brand marketing. Strong ability of creativity, analytical skills, and project management.
Education
2017 - 2021 | New York, NY
BBA: Strategic Design and Management
Parsons, The New School
Experience
La Jolie Muse
Oct 2021 - current
Shanghai & Hangzhou, China
Associate Brand Manager
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Develop engaging brand marketing strategies to enhance brand awareness and drive sales.
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​Work with cross-function teams to produce revenue driven strategies and tracking the community’s growth.
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Conceptualize, plan, and oversee marketing campaigns, promotions and visual assets that drive brand awareness and engagement.
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Managing the brand's digital presence, including website, SMM, and EDM – enhancing online engagement and customer loyalty.
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Conduct market research on consumer and industry trends, competitor analysis, consumer preferences, and market opportunities
Onia
Oct 2019 - Sept 2021
New York, NY
Social Media Manager
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Developed strategies to boost the social media program’s visibility and organic growth.
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Created marketing and SMM centric content such as growth ads, SMM feed and stories.
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Tracked and analyzed social media and online marketing initiatives using FourSixty. Bitly. and Shopify.
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Effectively utilizing Sprout Special to manage multiple social media platforms including; lnstagram, Facebook, and Pinterest.